Preheat the oven to 350F degrees & line 2 cookie sheets with parchment paper or baking mats.

In a large bowl, beat together the cake mix, melted butter & eggs until smooth.

Optionally, beat in the food coloring for a more vivid red color.

Mix in the chocolate chips. I like to reserve a couple tablespoons for placing on top of each cookie.

Form into balls about 1 – 1.5 tablespoons in size and place 2 inches apart on a lined cookie sheet. I use a cookie scoop for this.

Optionally dot the top of each cookie with a few extra chocolate chips.

Bake for 8-11 minutes, or until the tops look set.

Cool for 10 minutes, then transfer to a wire rack to continue cooling.